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New Movers, New Beginnings: A Guide for Health Clubs to Attract New Members

February 20, 2024by Larisa Bedgood0
In the highly competitive fitness industry, attracting and retaining members is a top priority for fitness clubs. One highly effective strategy is targeting new movers.  When individuals relocate to a new area, they often seek out local fitness options as part of their lifestyle adjustment. By recognizing the potential of this unique demographic and tailoring...

Empowering New Homeowners: A Solar-Powered Vision for Sustainable Living

February 13, 2024by Larisa Bedgood0
For new homeowners embarking on the exciting journey of homeownership, the decision to invest in solar panels comes with a spectrum of enticing benefits that extend well into the future. The promise of substantial, long-term cost savings is a cornerstone advantage, offering the potential to significantly reduce or eliminate monthly electricity bills. Moreover, new homeowners...

15 Winning Strategies to Build Your Email Audience List

February 6, 2024by Larisa Bedgood0
Email marketing continues to be a powerhouse in the digital marketing landscape, driving engagement, conversions, and revenue for businesses across industries. Email provides a direct and personal line of communication between your brand and your audience. Unlike social media or other platforms, emails land directly in your subscribers’ inboxes, giving you a higher chance of...

How to Use Direct Mail for the Generations

January 30, 2024by Larisa Bedgood0
Each generation, from Baby Boomers to Generation Z, has distinct preferences, values, and communication styles.  Understanding and adapting to the distinct characteristics of each generation is important to maximize the success of direct mail marketing campaigns.  Baby Boomers (Born 1946-1964): More than any other generation, Boomers prefer to read promotional deals and communications via direct...