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How to Use Direct Mail for the Generations

January 30, 2024by Larisa Bedgood0
Each generation, from Baby Boomers to Generation Z, has distinct preferences, values, and communication styles.  Understanding and adapting to the distinct characteristics of each generation is important to maximize the success of direct mail marketing campaigns.  Baby Boomers (Born 1946-1964): More than any other generation, Boomers prefer to read promotional deals and communications via direct...

Who is Your Target Audience – 10 Steps to Define and Reach Your Ideal Customers

January 9, 2024by Larisa Bedgood0
Whether you’re a seasoned marketer or a burgeoning entrepreneur, defining and reaching your ideal customers is the cornerstone of successful campaigns.Knowing your audience allows you to tailor your messaging, products, and services to meet their specific needs and preferences. Here are ten steps to define your audience and help you market to them more effectively....

Direct Mail in a Post-Pandemic World: What’s Changed and What Hasn’t

January 2, 2024by Larisa Bedgood0
The marketing landscape has been through a significant transformation in the wake of the COVID-19 pandemic. Businesses across the globe have adapted to new consumer behaviors and preferences. One marketing channel that has seen a resurgence in effectiveness is direct mail. Direct Mail Pre and Post-Pandemic According to a study by Vericast, when it comes...

Good Works in the Community – Food for the Poor

December 30, 2023by Larisa Bedgood0
By Jennifer Troyan This month, I am writing a deeply personal story for our Good Works in the Community segment. This is not meant to be a “look what I did” type thing. The reason for the share is to instill hope and encouragement. There are many organizations and religious institutions that offer mission trips....

Happy New Year

December 30, 2023by Larisa Bedgood0
Welcome to 2024! May each day bring new opportunities, exciting adventures, and moments of joy. Last year, we launched some great new products that have helped our clients grow, including our new mover renter audience and a postcard program to reach premovers. Each of had tremendous success. We also have some great new products lined...

12 Customer Acquisition Tips to Keep Your Small Business Thriving

December 19, 2023by Larisa Bedgood0
Simply put, customer acquisition is a fundamental aspect of business growth and sustainability. It refers to the process of identifying, attracting, and converting potential customers into actual paying customers. While retaining existing customers is crucial, customer acquisition plays an equally significant role for a multitude of reasons. Why Customer Acquisition Matters New customers bring in...